2019 | The Long Swim &
Brand Ambassador: Lewis Pugh
I was part of this campaign, supporting it with design work for social media and email communications throughout Lewis Pugh’s swim. My role was to help create consistent visual content that followed the campaign’s progress and supported its message of ocean conservation and environmental awareness.
Lewis Pugh, an ocean advocate, undertook a major endurance swim to raise awareness about the importance of protecting our oceans. He swam for approximately 5–6 hours a day, covering 10–20 km daily, over 49 days, spending more than 100 hours in the water.
The campaign followed his journey along the UK coastline, from Cornwall to Dover, with the aim of drawing attention to ocean conservation and the urgent need to protect marine environments.
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Who is FXTM’s new
Brand Ambassador Lewis Pugh?
Lewis Pugh has dedicated his entire life to being an active ocean advocate. The 48-year-old, British-born, Cape Town-native has won multiple environmental and philanthropic awards for his efforts and is the most respected endurance swimmer in the world. Lewis sticks to the Channel Swimming Association Rules for every single swim, wearing nothing but a speedo brief, a pair of goggles and a cap.